Rooted in UAE values. Built for every child.
A practical character education programme that brings national values to life through hands-on challenges — supporting personal development, cultural identity and moral education across all emirates. Aligned with KHDA, ADEK, SPEA and MoE frameworks, the Values Challenge provides clear, inspection-ready evidence while saving teachers time and inspiring every learner.
About Us
What is the Values Challenge?
The Values Challenge is a transformative programme for primary schools across the UAE. Through engaging, booklet-based challenges, Key Stage 2 students develop essential life skills while actively living out values such as respect, compassion, responsibility and integrity.
Built around UAE Moral Education themes and national priorities like Centennial 2071, the programme promotes national identity, wellbeing and inclusion — offering ready-made classroom tools and measurable impact across multiple inspection domains.
Values
Built on the Heart of UAE Culture
Each challenge connects students with the values that define the UAE’s heritage and future vision. Through meaningful, age-appropriate activities, learners develop a deeper connection to:
Tradition & Heritage
Family
Leadership
Generosity
Tolerance & Respect
Sustainability & Environment
Excellence
Innovation
Why Choose Values Challenge?
Designed with UAE schools in mind, this programme supports holistic growth while meeting key national expectations.
Inspection-Ready
Mapped to KHDA, ADEK, SPEA and MoE frameworks. Evidences personal development, wellbeing, national identity and moral education.
Strengthening National Identity
Promotes pride in Emirati culture and values through experiential learning aligned to the UAE Moral Education Framework.
Equipping Students for Life
Develops real-world skills like teamwork, empathy and community involvement through hands-on tasks.
Inclusion for All
Flexible pathways for every learner, including tailored editions for Students of Determination — fully aligned to the Dubai Inclusive Education Framework.
Ready to Inspire Your Students?
Inspire your learners and strengthen your school’s commitment to UAE values. The Values Challenge builds character, cultural pride and inspection-ready evidence. Start your journey today.
Trusted by over 20 schools