Values Challenge began with two educators who came to the UAE to teach and quickly realised how much this country had given us. Learning about schools with so many different curriculums, from British to American to IB, we saw how easy it was for the rich culture and heritage of the UAE itself to become just one small part of a much bigger picture. We wanted to give something back, by helping children celebrate that culture and carry its message forward. We also wanted to create something specifically for our Emirati students, a space where they could showcase and take ownership of their own culture and heritage, and where the rest of us could learn from and alongside them.

That experience shapes our mission today: to empower every child across the UAE to live and celebrate the values widely celebrated across the nation.

We believe character education is the foundation of a thriving society, and we’re committed to delivering practical, hands-on programmes that nurture leadership, generosity, tolerance and a genuine pride in the culture and heritage of the country children call home, while supporting schools in reflecting the priorities of KHDA, ADEK, SPEA and MoE.